From Predictive Product to Polyphonic Practices: Techniques of Futuring Beyond Business-as-Usual

In this essay I outline the origins of the feeling that the future has been stolen, by showing that rather than having been taken away, it is more the case that we have been peddled a singular, monolithic future—a future of business-as-usual, both literally and figuratively—whose contradictions have become impossible to ignore. I illustrate this hegemony by reference to the development of positivist models and methods of futurity in the corporate sector; to the traducement of social-scientific approaches to futuring and utopianism, in the academy and beyond; and to the emergence and mainstreaming of environmental issues.

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